1. to recover from the jet lag
2. thoughtful arrangement
6. to claim baggage
7. to proceed through the Customs 8. itinerary
9. farewell speech 10. to adjust to the time difference
1. to hold a banquet in honor of...
2. to bid farewell to...
3. to come all the way to...
4. to be/feel honored...
5. I have long been looking forward to meeting you.
6. a welcoming address
7. to pay tribute to 8. to look back
9. to look ahead 10. happy memory
Distinguished Guests, Ladies and Gentlemen,
Thank you very much for your gracious welcoming speech. China is one of the earliest cradles of civilization and the visit to this ancient nation has long been my dream. This visit
will give me an excellent opportunity to meet old friends and establish new contacts. I wish
to say again that I am so delighted and privileged to visit your great country and this lovely town. I am deeply grateful for everything you have done for me since my arrival in China.
As an American manager of a Sino-American joint venture for two years, I have to say
that there are differences in business management practice between Chinese and Americans.
We are more direct and straightforward than most Chinese colleagues due to our different cultural traditions. I can't say our way of doing business is absolutely superior. After all,
there are strong points and weak points in both types of management. In recent years, more
and more American business executives have recognized the strong points of the more humane way of Chinese management.
It is a great pleasure that I can exchange views and information with you, and reach common ground here. And I wish to share with you my thoughts on this topic in the days to come. Thank you!
非常感谢你们热情友好的欢迎词。中国是最古老的文明发源地之一,访问这个文明古国是我多年梦寐以求的愿望 。这次访问使我有机会重见老朋友,结交新朋友 。我为自己能访问贵国和这座美丽的城市,再次表达我的愉快之情和荣幸之感。我对你们为我到达贵国后所做的安排深表谢意 。
David: Hi! I am David Anderson, sales representative from Willa Company. Are you
the representative from Zhong'an Technology Company?
Interpreter: 你好!我是Wina公司的销售代表 。你是中安科技公司派来接我们的吗?
Li: : 你好!是的,我是中安科技外贸部的李华,欢迎来深圳。
Interpreter: Hi, Mr. Anderson! Y es, I am. My name is Li Hua from the International
Business Department of Zhong'an. Welcome to Shenzhen.
Interpreter: Have you claimed all your luggage?
David: Y es, I have.
Li:那我们这边走吧 。公司的车在马路对面的停车场,我们一起过去? Interpreter: Then this way please. My car is in the parking lot across the street. Shall we go there now?
Interpreter: Did you have a good flight? Did you fly directly from V ancouver to Shenzhen? David: Y es, Thank you. The flight was very good and the service on board was
excellent. It took just over 13 hours non-stop from V ancouver.
Interpreter: What a long trip!
David: I don't sleep well on planes, therefore I am a little tired and the jet lag will catch up with me tomorrow.
Interpreter: How about going straight to the hotel? We have booked a room for you at the Garden Hotel.
Interpreter: The first time to China?
David: Y es. Shenzhen is such a beautiful city.
Interpreter: Well, in that case, we shall try to make your visit as pleasant as possible, so that you will take home happy memories. Fortunately, we are enjoying beautiful
spring weather and spring is the best season in Shenzhen.
David: I am so lucky.
Li:那我简单把你的时间安排说一下 。明天没有什么安排,让你好好休息一天,倒一下时差 。
Interpreter: Please allow me to talk briefly about your schedule. There will be no
arrangement for tomorrow. Y ou can have a good rest and recover from jet lag.
David: Good idea. I really need some rest.
Li:明晚,我们安排了在“粤唯鲜”的晚宴,让你感受一下广东的饮食文化 。Interpreter: Tomorrow night, we will have dinner in the Y ueweixian Restaurant, a chance
for you to try the Cantonese cuisine.
David: Terrific. I like Chinese food very much.
Interpreter: On the morning of the day after tomorrow, we will show you around in our
factory. On the afternoon, we will discuss our cooperation. Then you will
visit Splendid China Theme Park.
David: Will you give me a timetable? I'd like to pay a visit to your factory to find out about the possibility of importing automobile parts from you.
Li:会的 。你如果有什么问题,生活和生意上的都可以直接找我。我会鼎力帮忙 。
Interpreter: Sure. If you have any personal problems or business problems, please let me know. I will do all that I can to help.
David: Thank you.
Interpreter: Here we are! Get on the car, please.
Smith: It's very kind of you to come all the way to see me off, Mr. Zhu?
Interpreter: Not at all. It's a pity that you are leaving us.
Smith: I am sorry to leave you, too.
Interpreter: Have you checked in?
Smith: No, not yet.
Zhu:我们现在去办理海关手续吧 。请这边走,我送你一样东西作纪念 。Interpreter: Now, let's go through Customs. This way, please. Here is something I'd like
you to keep as a souvenir.
Smith: Thank you. I'll open it. Oh! It is a Chinese painting. It's really marvelous. The horses are so nice.
Interpreter: I am glad you like it. I hope it will remind you of me and of our friendship.
Smith: I don't know how to thank you for your kindness. I'm so glad to have it to
remember my time here.
Interpreter: Thanks. I appreciate very much everything you've done for us. I wish I could
repay you somehow.
Smith: Don't mention it.
Interpreter: Listen! It's announcing the departure of your fight.
Smith: Right. I have to go now.
Interpreter: As a famous Chinese saying goes, "Although a thousand miles a person can
see off a friend, he has no choice but to say good-bye in the end." I wish you
a pleasant journey.
Smith: Hope to see you again.
Interpreter: Good-bye. And don't forget to keep in touch.
1. The past six days in China have been truly pleasant and enjoyable, and most memorable.
2. I particularly want to pay tribute to our Chinese partners.
3. It is very kind of you to come all the way and meet me at the airport.
4. I wish to take this opportunity to thank you on behalf of all my colleagues for your warm reception and incomparable hospitality.
5. May I have the honor to ask all of you present here to join me in raising your glasses?
同时,我也希望这次晚会能使我们有机会彼此沟通 、增进友谊。最后,我再次感谢各位嘉宾的光临,并祝各位新年身体健康 、事业有成、吉祥如意。
On the occasion of this New Y ear's Eve of national celebration, and on behalf of all my colleagues of the company, I wish to thank all the guests here for their gracious presence at this Spring Festival gathering. Y ou know, the Chinese Spring Festival is a very wonderful and joyous occasion in our tradition, and I wish all my Chinese and foreign colleagues a most relaxing and delightful evening.
Our joint venture has experienced a decade of hard struggle. This is a brilliant decade, a fruitful decade, a decade which has seen our company advance to a world market, and a decade of your dedication without any complaint. We have prepared a humble dinner to celebrate our friendly cooperation. I would like to take this opportunity to express my sincere thanks to all my colleagues at the venture.
Meanwhile, I hope this party will give us an excellent opportunity to get to know each other and increase our friendship. In closing, I'd like to thank you again for your kind presence and wish everyone good health, a successful career and the very best of luck in the New Y ear.
1. to take this opportunity
2. to cherish
3. signing ceremony
4. to witness
5. to extend sincere thanks to...
6. to appreciate
7. last but not least 8. to enhance 9. at one's earliest convenience 10. workshop
1. master of ceremony
2. distinguished guests
3. on the occasion of...
4. an envoy of friendship
5. best wishes
6. sincere thanks
7. hospitality 8. at the invitation of...
9. on behalf of... 10. incomparable
2. Sentence Interpreting
1. I feel honored to come here on my first visit to your beautiful city.
2. I would like to take this opportunity to extend our sincere thanks to our host for their earnest invitation and the gracious hospitality.
3. Although there is a distance of tens of thousands of miles between us, "Long distance separates no bosom friends", as one of your poets of the Tang Dynasty once said.
4. I greatly cherish the close relationship between our two cities. I also greatly value the position we enjoy as one of your most important trading partners.
5. On behalf of the foreign guests attending this workshop, let me offer a most sincere "thank you" for your warm and gracious welcome.
1. I would like to extend, on behalf of the Chinese government and people and in my own name, our cordial greetings and best wishes to your people.
2. We are very happy to celebrate this glorious festival together with Y our Excellency.
3. It is our sincere wish that we continued to work closely together to enhance our friendly relationship and to ensure sustained growth in our economic, financial and trade cooperation.
4. On the occasion of this reception, I wish Mr. Mayor and all our Chinese friends present here tonight good health!
5. This is an exciting time for the computer industry worldwide, and we are excited to have the opportunity to participate in this workshop. Thank you for the invitation and the warm reception. Text A
我们高兴地看到,亚洲形势总体稳定,和平、发展 、合作已成为亚洲前进的主流 。经过共同努力,亚洲有关国家摆脱了金融危机的阴影,战胜了非典和禽流感疫情的冲击,经济结构调整取得成效,产业升级换代步伐加快,区域合作方兴未艾,抗御风险能力不断增强 。亚洲将仍然是全球最具发展活力的地区之一,也是全球贸易的重要增长点之一 。我们对亚洲的发展前景充满信心。
女士们,先生们!中国的发展离不开亚洲,亚洲的繁荣也需要中国 。中国将坚持和平发展的道路,高举和平、发展、合作的旗帜,同亚洲各国共创亚洲振兴的新局面,努力为人类和平发展的崇高事业做出更大的贡献 。谢谢各位 。
Honorable Guests, Friends, Ladies and Gentlemen,
It gives me great pleasure to attend the Boao Forum for Asia 2004 Annual Conference today. Let me begin by extending, on behalf of the Chinese government, my warmest welcome to all of you present here.
In the past few years, with the support of the fellow Asia countries and the larger international community, the Boao Forum for Asia has developed steadily, playing an increasingly prominent role in regional cooperation and demonstrating to the rest of the world the fervent desire of the Asian people for a win-win scenario through closer cooperation.
We are glad to see that Asia has, on the whole, enjoyed stability, with peace, development and cooperation becoming the mainstream of an advancing Asia. With concerted efforts, Asian countries have freed themselves from the shadow of the financial crisis, overcome the impact of
SARS and bird flu, succeeded in domestic economic restructuring, and quickened the tempo of
industrial upgrading and transformation, promoted a robust regional cooperation and increased the capacity to tide over potential risks. Asia retains its position as one of the world's most dynamic regions and a key growth point in global trade. All this gives us much confidence about Asia's future.
Ladies and gentlemen, China's development cannot be achieved in isolation of Asia, and Asia's prosperity also needs China. China will follow a peaceful development path holding high the banners of peace, development and cooperation, join hands with the other Asian countries in bringing about Asian rejuvenation, and make greater contributions to the lofty cause of peace and development in the world. Thank you!
Distinguished Guests, Ladies and Gentlemen,
I am extraordinarily happy to have witnessed this signing ceremony today because it symbolizes, for me, exactly the type of cooperation that we need and that is a cooperative endeavor which will bring in more investment and lead to more cooperation.
非常高兴能出席签约仪式,亲眼目睹这一非凡时刻 。它代表了我们一直所寻求的合作方式,双方的合作努力必将会带来更多的合作和投资 。
This is after months of hard work, from developing the concept, soliciting interest from the private sector, encouraging government departments to offer services, to the signing of the contract today with the establishment of the joint venture: the Shenzhen Networking Technology Company (SNTC).
Our partner in this exciting venture has been selected after a rigorous evaluation process and its proposal has been rated the best after the combined technical and financial assessments. SNTC is a joint venture of Star Corporation and Digital Technology Company: companies with strong technical and marketing expertise and financial background.
我们在合资企业的合作伙伴是经历了严格的评估才挑选出来的,它提出的方案在技术和资金的综合评估中位列第一。深圳市网络科技公司的合作双方:star公司和Digital科技公司都拥有很强的科技 、营销实力和资金背景 。
Ladies and gentlemen, our vision is to make Shenzhen a leading digital city in the globally connected world in the 21st century. The establishment of SNTC will be an important step towards that goal.
Distinguished Guests, Dear Friends, Ladies and Gentlemen,
On the occasion of the Fifth China International Fair for Investment and Trade, I would like, on behalf of the Chinese government, to extend my warm welcome to all the distinguished guests
coming from all over the world. And I would also like to brief you on the new opportunities for foreign investment in west China after China joined the WTO.
21世纪的中国,是更加开放的中国 。目前,中国政治稳定、经济发展 、社会和睦 、人民安居乐业。
China will become even more open in the 21st century. At present, China is enjoying political stability, economic progress and social harmony. Chinese people are happy about their lives and work.
Not long ago, Beijing succeeded in its bid to host the 2008 Olympic Games. This latest success, coupled with the accession to the World Trade Organization, will add impetus to China's reform, opening-up and economic development. I hope that foreign businesspeople could take part in the development of western regions more actively to advance the economic and social development of the vast western areas.
Many farsighted businesspeople from various countries and regions have paid attention to China and to the western regions and got generous profits in return of their investment activities. We sincerely hope that businesspeople from all over the world seize the historical opportunity to conduct investment and trade cooperation with their Chinese counterparts. Together we can create a brilliant future!
1.这是一次具有历史意义的 、开拓性的会议 。
1. It is a pioneering conference of historic significance.
2. This meeting will have a positive impact on the shaping Of a new world pattern.
3. To build a new Asia-Europe partnership calls for new concepts and new methodology.
4. We should seek common ground while putting aside differences and enhance mutual understanding and trust.
5. Let us work together for a successful conclusion of this meeting.
B. Text Interpreting
Y our Honored Mr. Mayor, My Chinese Friends, Ladies and Gentlemen,
I feel honored to come here on my first visit to your beautiful city. On behalf of all the members of my mission, I would like to take this opportunity to express our sincere thanks to our host for their earnest invitation and gracious hospitality we have received since we set foot on this charming land. I am also very happy that this visit has given me an excellent opportunity to
convey to you and to the people of Shanghai warm greetings and sincere good wishes from the government and people of my country. Although we live with a distance of thousands of miles between us, "Long distance separates no bosom friends", as one of your poets of the Tang Dynasty said.
The whole world is watching with great interest in the remarkable changes that are taking place in China, particularly in Shanghai. To our great amazement, this country boasts a two-decade persistent economic growth, which is unequalled elsewhere in the world. China's miraculous rise as one of the strongest economic powers in the Asian-Pacific region has attracted, and will continue to attract, a growing number of business, manufac turing and financial giants in our country to invest in China, particularly to invest in a number of long- term projects in Shanghai and its surrounding areas.
Last but not least, I would like to extend in person our official invitation to the mayor of Shanghai. We would like to invite His Honor to visit our city at his earliest convenience, so as to give us an opportunity to return the warm reception and hospitality we enjoyed here.
I greatly cherish the close relationship between our two cities. I also greatly value the position we enjoy as one of your most important trading partners. In spite of the worldwide economic recession in recent years, there has been a steady growth in our economic cooperation and trade volume. It's our sincere wish that we continued to work closely together to enhance our friendly relationship and to ensure a sustained growth in our economic, financial and trade cooperation.
On the occasion of this reception, I wish Mr. Mayor and all our Chinese friends present here tonight good health! Thank you!
整个世界都在以极大的兴趣注视着中国,尤其是注视着上海,正在发生的变化。令人惊讶的是,20年来中国经济强劲持续增长,没有哪一个国家可以与其媲美 。中国奇迹般的迅速崛起为亚太地区最具实力的经济强国之一,吸引了并将继续吸引越来越的商业 、制造业和金融业的巨头来华投资,尤其是在上海及其周边地区的许多长期项目上投资。
我非常珍惜我们两座城市之间的密切关系。我也非常重视我们作为你们最重要的贸易伙伴之一所享有的地位。尽管近年来世界经济处于不景气的状态,我们之间一直保持经济合作和贸易往来。我们真诚地希望能继续发展我们的友好关系,确保我们在经济 、金融和贸易方面的合作持续增长 。
1. business luncheon
2. soft drink
3. buffet reception
6. to gain popularity
7. to propose a toast 8. continental breakfast 9. junk food
10. French fries
6. major cuisines
7. to handle chopsticks 8. table manners 9.hot& sour soup
1. Sichuan food is famous for its numerous varieties of delicacies and strong flavors, and is best known for being spicy-hot.
2. Cantonese cuisine emphasizes light cooking with seemingly limitless range of ingredients.
3. The careful coordination of such a series of delicate activities as selecting ingredients, mixing flavors, timing the cooking, controlling the heat and finally, laying out the food on the plate for the table are the typical characteristics of Chinese food.
4. Nearly endless variety of natural ingredients and methods of preparation are employed in Chinese cuisine/cooking.
5. May I propose a toast to the health of His Excellency the Ambassador and Mme. Smith?
1.川菜最大的特点是品种多 、口味重,以麻辣著称 。‟
3.选料 、调料 、适时烹调、把握火候、装盘上桌这些微妙步骤的细心协调是中餐的
4.中餐烹调所用的天然配料品种繁多,几无穷尽 。烹调方法也层出不穷,不可悉数 。
B.Chinese into English
1. I'd like to thank Mr. Smith for his very warm welcoming remarks. Many thanks also go to the Euro-China Business Association for the gracious invitation and warm hospitality.
2. I'm very delighted to have the opportunity to be at this reception hosted by the Euro-China
3. A Chinese dinner begins with cold dishes whereas a Western dinner starts with a soup.
4. May I ask you to join me in a toast to the friendship and cooperation between our two companies.
5. Would you like to try my special recipe?
President Gao, Distinguished Guests, Our Chinese Friends, Ladies and Gentlemen, It is a special honor for me to have a chance to speak on behalf of all the members of ourdelegation. I would like to express our sincere thanks to President Gao for inviting us, and for all the hard work and thought you have given to the arrangements for our visit. We are also grateful for such a marvelous dinner tonight.
I hope that we shall all enjoy the business exchanges and friendly contact in the following days. Every member of our delegations hopes that the rate of trade between the two countries will increase in the future through our mutual efforts. And I think that only by free flow of visitors can trade develop satisfactorily.
I'm very impressed by the hospitality and warmth with which you have received us. Y ou must have had a very busy time making all the preparations, which deserves our sincere appreciation. We are especially thankful to you for arranging the meeting and everything that you have done on our account. I hope that Mr. Gao and other Chinese friends will be able to visit our country in the future, so that we will have the chance to return some of your kindness as a host.
Apart from business contracts, these meetings will surely help enhance the understanding and friendship between us. Well begun is half done, as we said. I hope this will pave the way for further business relations between our two countries.
In closing, I would like to invite you to join me in a toast. To the trade and friendship between us! To the health of our Chinese friends! Cheers!
最后,请和我一起为我们之间的贸易和友谊,为我们中国朋友的健康,干杯! Coordinating –Field Interpreting
Interpreter: What would you like, Chinese food, or Western food?
Hampton: Chinese food, please.
Interpreter: All right. Would you like to use chopsticks?
Hampton: Y es, of course. As the saying goes, "When in Rome, do as the Romans do".
Although I can't get along with them, I'd like to learn to handle them. Interpreter:当然了 。俗话说,“人乡随俗。”尽管我不会用筷子,但我想学着用它们。Hang:因为这是你们第一次来中国,我想给你们介绍一些真正的中国菜 。真正的中国菜强调色、香 、味 、形 。
Interpreter: Since this is the first time for you to come to China, I'd like to recommend
some real Chinese dishes for you. Real Chinese cuisine places stress on color,
smell, taste, and shape.
Interpreter: May I take your order now?
Interpreter: Y es, sweet-and-sour fish, bean curd with minced pork in chili sauce, braised
beef in brown sauce and special style lobster.
(After the dishes are served.)
Interpreter: Please help yourselves.
Hampton: Oh! That's splendid. No wonder people say the Chinese are hospitable. Interpreter:啊,太丰盛了,难怪都说中国人热情好客呢 。
Interpreter: Which do you prefer, brandy or wine?
Hampton: Brandy is too strong for me, just a glass of red wine, please.
Interpreter: Sure, let me top up your glass.
Hamilton: Thank you.
Interpreter: Dig in. Now everybody, please be seated. First of all, I'd like you to raise your
glasses and join me in a toast to the health of all our friends here as well as our
everlasting friendship. Cheers!
Interpreter: Mr. Hampton, let me top up your glass. Don't stand on ceremony. Help yourself
to anything you like.
Hampton: The dishes look fabulous. How colorful and fragrant, and I bet they are
delicious, and so beautifully presented.
Interpreter:这些菜真是太吸引人了,它们真是色、香、味 、形俱全 。
(after the dinner)
Interpreter: Did you enjoy the meal, Mr. Hampton?
Hampton: Y es, these dishes are all delicious, especially the special style lobster.
Interpreter: I am glad you like the Chinese food. Still want some more?
Hampton: No, thanks. I am positively full. At this point, I should like to propose a toast
to our friends. Mr. Hang, I wish your company a great success. To our
friendship and cooperation, bottoms up.
Ladies and Gentlemen,
It gives me much pleasure on behalf of our company to extend a warm welcome to the members of the American delegation from Star Corporation, who have been invited to this country by our company. I understand that arrangements are being made for a comprehensive visiting program and I need not talk about this now.
I have, however, just heard that an agreement has been reached between our two companies to establish a joint venture. This is a great step forward and I am sure that our chairman, who is now visiting Canada, would like me to express on behalf of the company to all businessmen present here how pleased we are at the news.
好的开端是成功的一半 。”我相信,你们的这次访问将会带来更多的交流和合作 。
Apart from business contracts, your visit will surely help enhance the cooperation and friendship between us. "Well begun is half done", as we said. I am sure that this visit will lead to many more in the future.
In closing, I would like to invite you to join me in a toast. To the cooperation and friendship between us! To the health of all the ladies and gentlemen present here!
5.我国悠久的历史 、广袤的国土孕育了中餐烹饪的独特艺术 。
1. How would you like to pay, one bill or separate bills?
2. I like to enjoy a dinner of Western style food with forks and knives, because I believe in "Do in Rome as the Romans do".
3. Maotai is China's best-known liquor. It is delic ious and yet doesn't go to the head.
4. I don't touch anything alcoholic, neither does my wife.
5. China's long history and vast territory have given birth to the distinctive Chinese culinary art.
B. Text Interpreting
Many changes are taking place in American food styles. The United States is traditionally famous for its very solid and unchanging diet of meat and potatoes, Now, in addition to the traditional home-cooked meal, we have many different alternatives to choose from: such as nutrition-balanced health food, convenient and delicious fast food and so on.
Health food gained popularity when people began to think more seriously about their physical health. Health food includes natural food with minimal processing. Most health food enthusiasts are vegetarians. They eat no meat and prefer to get their essential proteins from other sources, such as beans, cheese, and eggs.
Fast food can be seen all over the country. Speed is a very important factor in the life of an American. People usually have a short lunch break or they just do not want to waste their time eating. Because fast-food restaurants are places which take care of hundreds of people in a short time, there is usually very little waiting. And the food is always cheap.
美国人的饮食习惯正在发生变化。美国人多年来那种丰盛的 、一成不变的肉制品加土豆的传统餐,早已为世人所熟知。而今,我们美国人可以有多种不同的选择,除了传统的家常菜外,我们可以享受到各种各样的营养均衡的保健餐,方便可口的快餐等等 。
保健食品因人们开始重视自身健康而倍受青睐 。保健食品包括那些尽可能不加工的天然食品 。大多数热衷于保健食品的人士属素食主义者 。他们不吃肉类食物,更愿意从豆类 、奶酪和鸡蛋等食物中获取人体所需要的蛋白质 。
全国各地到处可见快餐店。速度是美国人生活中一个非常重要的因素 。通常人们的午餐休息时间很短,或者人们不愿意在用餐上花费过多的时间 。由于快餐店可以在很短的时间里向数以百计的客人供餐,人们通常不用等太久。而且,快餐还很便宜。
A 1. to have a population of... 2. to cover an area of... 3. to date back to...
4. to have a history of...
5. to be situated in...
6. the gross domestic product
7. drive-in restaurant 8. quarantine certificate 9. duration of stay
10. residence permit
3. departure time
4. terminal building
5. departure lounge
6. VIP Room
7. information desk 8. security check 9. duty-free shop 10. personal effects Sentence Interpreting
1. I believe you're going out of your way for us.
2. Wouldn't you like to spend an extra day or two here?
3. I'm afraid that won't be possible, much as we'd like to.
4. I wonder if it is possible to arrange shopping for us.
5. I will keep you posted.
1. I've come to make sure that your stay in Beijing is a pleasant one.
2. I'd like to talk with you about the schedule, if it is convenient for you right now.
3. Will our evenings be quite full?
4. We've arranged our schedule without any trouble.
5. Here is a copy of the itinerary we have worked out for you and your friends. Would you please have a look at it?
Ladies and Gentlemen,
I am extraordinarily happy to have witnessed this signing ceremony today because it symbolizes, for me, exactly the type of cooperation that we need, which is a cooperative endeavor that will bring in more investment and lead to more cooperation. On behalf of the foreign guests attending this workshop, let me say a most sincere "thank you" for your w arm and gracious welcome.
From the little I've seen in the short time when I've been here, I'd have to say China is a very beautiful country and your people are very friendly. I know that I can speak for everyone when I say that. From the moment when we arrived at the airport, there have been many helpful and considerate people to take care of all the little things that make the difference between a hectic and a relaxing trip. The accommodations you have provided are very comfortable and the setting for this workshop is relaxed, yet businesslike.
We are all glad to be here to participate in this workshop on computer technology. We've all read about the phenomenal success with computers in China and we've all seen the numbers on how healthy the industry is here, and now We get the opportunity for a closer look. I know we have a lot to learn from your experience here in China, and hope our experience will be helpful to you here too.
This is an exciting time for the computer industry worldwide, and we are excited to have the opportunity to participate in this workshop. Thank you for the invitation and the warm reception.
从我抵此的短暂时间所见的点滴来看,我必须说中国是个很美丽的国家,人民也非常友好 。我知道我可以代表来这里的每一个人这样说,因为从到达机场那一刻开始,就有许多能干且考虑周到的人来处理我们的各种琐碎事情,使得整个紧张的旅程变得轻松愉快 。你们提供的食宿非常舒适,研讨会场的布置令人感觉心情放松,但又井然有序 。
Jean: Hey Kyle, guess what! The boss is sending me to the west coast for a marketing
seminar next month.
Interpreter: Ah ha.h, you must be happy. Y ou've been itching to go on a business trip for
Jean: Yeah, and he said there'll be more coming up, so I should get a corporate card.
Problem is, I don't know how to proceed, and I didn't want the boss to know
that. Can you fill me in?
Interpreter:是的,他说以后还有更多 。所以我应该有一张公司信用卡 。但问题是我不知道如何申请,而且不想让老板知道 。你能帮我吗?
Interpreter: Sure, no problem. First, go and see the secretary and tell her where you're
going and when. She'll arrange for transportation and hotel through our travel
agent, and give you the itinerary in a few days. At the same time, ask her for
an application form for the card.
Jean: Will I use the card for everything?
也许只会用它来吃饭 。但并不是所有的饭店都接受这一信用卡 。你也许
Interpreter: No, we have company credit arrangements with some major airlines and hotels.
For this trip, you'll probably only use it for food. Not all restaurants accept
the card, so you may have to pay cash.
Jean: Do I pay out of my own pocket?
Kyle:恐怕是。我们以前是预支差旅费,但自从公司使用信用卡后,就停止了 。Interpreter: I'm afraid so. We used to have cash advances, but the company stopped that
when they started issuing cards.
Jean: Will the company reimburse everything?
Kyle:不,有每日最高限额 。我会给你一个表 。当然私人用品不算在内。而且
Interpreter: No, there are maximum per day rates. I'll give you a list. Of course, personal
items aren't covered. And make sure you keep all your receipts. Y ou'll have
to attach them to your expense account when you get back.
Jean: Anything else?
Interpreter: Since you'll be traveling often, apply for a frequent flyer card. Gathering
frequent flyer miles is one of the perks of business travel. And let me know
how you like living out of a suitcase.
Good afternoon, I would like to take this opportunity to talk briefly about your schedule i
in the coming days.
第一天:上午我们参观深圳市经济技术开发区 、座谈,下午参观中国硅谷——深圳科技园,商务洽谈。第二天:请深圳市有关领导介绍深圳市招商引资和投资环境等情况及专业考察,下午参观深圳知名企业华为集团和康佳集团 。第三天:全部是游览活动——“世界之窗”和“锦绣中华”。第四天:与当地企业家进行专业座谈,然后是粤菜风味的晚宴会 。
On the fast day, you will visit Shenzhen Economic & Technical Development Zone and a free discussion will be held after the visit. A visit to the Silicon V alley of China—Shenzhen Technological Park and a business discussion will be arranged in the afternoon. On the second day, relevant leaders from Shenzhen Municipal Government will give you a briefing on the investment environment and merchant financing and you can do a business survey in the morning. In the aftemoon, we will pay a visit to two renowned enterprises located in Shenzhen Huawei Technological Co. and Konka Co. On the third day, sightseeing at the "Window of the Word" and "the Splendid China" will be on your schedule. On the fourth day, we will arrange a professional discussion with local entrepreneurs and a Cantonese style dinner party after that.
I am honored to accompany you throughout your travel here. I will be glad if I can answer some of your questions now and address the others as we tour.
A. Sentence Interpreting
1. Wherever you go, you'll see drive-in banks, drive-in restaurants, drive-in churches and
drive-in movies theaters.
2. Drivers are expected to know and understand the local laws even if they don't live in a
3. Australia is the world's smallest continent and largest island, and a relatively young nation
established in an ancient land.
4. A series of geological and historical accidents has made Australia one of the world's most
attractive countries from the tourist's viewpoint.
5. Tourism is a major industry in Australia, representing about six percent of the gross domestic product and providing, directly or indirectly, around 440,000 jobs.
1.无论你走到哪里,你都能看到“免下车”银行、“免下车”餐馆 、“免下车”教堂和“免下车”电影院 。
丝绸之路的历史可以追溯到公元前2世纪。当时一名中国官员、朝廷的使者张骞沿着这条连接亚欧两大洲的贸易通道出使西域。这条通道源于长安城,一路穿越陕西省 、甘肃省境内的河西走廊 、新疆的塔里木盆地、帕米尔山区、阿富汗 、伊朗、伊拉克以及叙利亚,最后抵达地中海的东岸 。全程7,000公里,其中有4,000公里的路段在中国境内 。15世纪前的1,000多年里,中国通过这条通道给西域各国带去了丝绸织物、火药 、造纸术和印刷术。同时,这条通道也从国外给我们引进了佛教、伊斯兰教以及葡萄、核桃、石榴、黄瓜、玻璃 、香水等产品 。因为中国丝绸是沿着这条通道进入西方国家的,所以欧洲学者将此道称作“丝绸之路”。
丝绸之路沿途的大批历史文物、引人人胜的自然风景以及富有情趣的地方文化,使这一长途远游成了世界上最精彩的旅游项目之一。在丝绸之路的中国段,沿线散居着许多热情好客的少数民族,他们对来自世界各地的游客都以礼相待 。这里的食物和工艺品不同于中国中部的食物和工艺品 。这里的民间传说,如同《天方夜谭》中的一般神奇,听来别有一番情趣。
我社安排的“丝绸之路游”,始于西安古城,止于新疆首府乌鲁木齐,其间我们还要游览兰州 、敦煌以及吐鲁番 。沿线您可以领略自然景观的魅力,欣赏古代艺术家高超的工艺,品尝地方风味小吃,结识当地居民 。这次游览一定会给你留下与家人和朋友共享的美好回忆。
Welcome to the Silk Road Tour. Y ou will find this two-week trip one of your most memorable experiences in your life. The Silk Road dates back to the 2nd century B.C., when a Chinese official and envoy of the royal court Zhang Qian embarked on his business trip to Western Region (a Han Dynasty term for the area west of Y umenguan Pass, including what is now Xinjiang and parts of Central Asia) following the trade road linking Asia and Europe.
Originating from Chang'an (present-day Xi'an), the route traversed Shaanxi Province, the Hexi Corridor in Gansu Province, the Tarim Basin in Xinjiang, the Pamir mountain region, Afghanistan, Iran, Iraq and Syria, ending at the eastern shores of the Mediterranean. More than 4,000 of its 7,000 kilometers were in China.
For over a thousand years up till the 15th century, China brought its silk cloth and goods, gunpowder, and paper making and printing techniques to the countries in Western Region via this road. This road, in return, introduced into China Buddhism and Islam as well as grapes, walnuts, pomegranates, cucumbers, glass, perfume and other products from the outside world. Because China's silk reached the countries in Western Region along this road, European scholars came to call it "the Silk Road".
A wealth of historical relics, fascinating scenery and interesting local cultures along the Silk Road makes this long trip one of the world's most exciting tourist attrac tions. Many Chinese ethnic minorities scatter along the Chinese portion of the road, all courteous and hospital to visitors from the rest of the world. The food and crafts in the region are different from those in central China. And the folklore is simply exotic and colorful, just like those fantastic tales in The Arabian Nights.
The Silk Road Tour our travel agency offers will start from the ancient city of Xi'an and end at Urumqi, the capital of Xinjiang. The tour will also cover Lanzhou, Dunhuang and Turpan. All along the route, you will take pleasure in the charms of the natural landscape, appreciate the superb workmanship of ancient artists, enjoy local delicacies and meet local people. This trip will certainly give you sweet memories that you will share with your family and friends.
II. Phrase Interpreting
2. resident correspondent
3. well-informed source
4. authoritative source
5. top news
6. front-page news
7. exclusive news 8. reliable news 9. inside story
10. box news
3. no comment
4. news briefing
5. live report
6. news agency
7. press card 8. headline news 9. special report
10. current affairs
III. Sentence Interpreting
Put the students into pairs and ask them to do the activity. Have one student read the following sentences and the other interpret them one by one. When the students have finished, ask them to compare their sentences with the reference.
1. Y ou seem to have been extremely successful in setting up joint ventures in China.
2. We strongly believe that a sound business partnership is the foundation for a successful joint venture.
3. Thank you very much for sharing your experiences with us today.
4. As you know, the world has entered the information era in which telecommunication is evolving as the universal framework for human interaction.
5. As a matter of interest, what are the responsibilities of a director of human resources?
1. May I ask you to comment upon your experiences of doing business with China?
2. What is the difference between a project contract and an ordinary sales and purchase contract?
3. How do you account for the success? Is it due to marketing strategy, good management or something else?
4. Insurance is the backbone of international trade. International trade and insurance have developed together and without it, we would find the economies of the world in a very sorry state.
5. She has a perfect command of the Chinese language, and is very popular with the legal and business circles here.
I've heard a saying that went something like, if you stay in a country for three weeks you can write a book, three months a postcard, and three years nothing! I am now faced with this problem. Having lived in China for about five years, I am totally used to daily life here. That shouldn't be something to complain about, right? Adapting to a different society and culture is something to be satisfied with, is it not? Usually it would be. However, it makes writing a column about my impressions of China a lot more difficult.
In the West, student life is a combination of study and socializing with a heavy emphasis placed on the socializing part! I was genuinely impressed by the dedication and motivation of Chinese students. When I was a student I would rarely give up my spare time to any activity connected with study. Unless exams were approaching, my weekends were devoted to having fun or perhaps a part-time job. My Chinese students, on the other hand, seemed to spend their entire waking hours studying. I understand that competition in Chinese universities is extremely intense. Nonetheless, their energy and drive put me to shame.
It may be true that rote learning is over-emphasized in Chinese education. Nonetheless, I found that this does not reflect the natural character of Chinese students. Given the appropriate classroom atmosphere and a chance to warm up, the students I met were naturally spontaneous and instinctively enjoyed drama. In some of the role-plays we acted out, certain students became so involved in their parts that they were bordering on an identity crisis!
Thanks to the politeness and warmth of Chinese students, I conquered my fear of speaking in public and became more self-confident. Most importantly, I met dozens of fine decent people and made numerous excellent friends.
我曾经听说过一个谚语,它好像是说如果你在一个国家呆上三礼拜,你能写一本书,如果是三个月,能写一张明信片;而如果是三年的话,就什么也写不出来了! 我现在就碰到了这个问题 。我在中国已经生活了五年,所以我已经完全适应了这里的日常生活 。这可不是什么应该抱怨的事,对吧?融入到一个不同的社会和文化氛围当中是一件值得满足的事情,不是吗?通常情况下是这么回事的 。然而,当我负责一个描述我对中国感受的栏目时,这一情况却大大增加了我的写作难度 。
在西方社会,学生生活包含学习与社会交往两个部分,而侧重点则是社会交往!中国学生的这种付出和干劲确实给我留下了深深的印象。当我还是一个学生的时候,我几乎不会为了与学习相关的活动而牺牲我的业余时间 。除非是为了迎接考试,否则我的周末全都用于玩乐或者用于做兼职 。我的中国学生却截然不同,他们似乎是只要不睡觉,就总是在学习。我明白,在中国大学里竞争是极其激烈的。尽管这样,他们的精力和干劲还是使我觉得羞愧 。
也许,中国的教育体制确实是过于注重死记硬背的学习方法。尽管如此,我却发现这并没有反映出中国学生的天性。我遇到的这些学生只要拥有一个适当的课堂氛围 、获得一个进行热身练习的机会,就会很自然地进行互动,而且不由自主地享受着表演的乐趣 。在我们进
Reporter:今天我们的客人是美国通用电气中国公司的总裁麦金泰先生 。麦金泰先生1988年6月来到中国,对远东并不陌生 。事实上这是他第二次来北京任职。在此之前他也在东京和新加坡工作过 。麦金泰先生,欢迎您到我们的录音室来。
Interpreter: Our guest today is Mr. Charles Mclntyre, President and Chief Representative
of General Electric ( USA ) China Company. Mr. Mclntyre has been in China
since June 1988, and is no stranger to the Far East. In fact, this is his second
posting to Beijing and he has also worked in Tokyo and Singapore. Welcome
to the studio, Mr. Mclntyre.
Melntyre: Thank you. I am pleased to be here to share with your listeners some of my
experience and our company's business activities in China.
Interpreter: Good. Y ou introduced yourself to me earlier as Mr. Mai Jintai. How did you
get your Chinese name?
Mclntyre: V ery interesting question. My wife selected the name. She is originally
"Shanghainese" and wanted to make sure I had a good Chinese name. Interpreter:问得很有意思。名字是我妻子给我挑的。她原籍上海,希望我一定得有个好的中国名字 。
Reporter:她的确给您起了个好名字 。麦金泰先生,您在美国通用电气公司多少年了? Interpreter: And she's certainly made sure that you have. So how long have you been with
GE, Mr. Mclntyre?
Mclntyre: I have been with GE for over 20 years and had a number of positions in
manufacturing, marketing, sales, strategy planning and new business
Interpreter:20多年了 。我在生产 、市场 、销售 、战略计划和新业务开发等部门中都任过职 。
Interpreter: Y our experience in GE has been long and varied. We'd be delighted to hear
what GE sees as its key strategies for the 1990s?
Melntyre: GE is truly a global company in the top ten in the world in market valuation.
GE has operations all over the world and is particularly complex in that it is
not a one product company. We have 13 major businesses ranging from aircraft
engines and turbine generators to plastics and appliances. As a goal, we want
each of our businesses to be No. 1 orNo. 2 in the USA. Our long-term survival
depends on this success as more and more competitors enter the USA market.
Achieving and maintaining a No. 1 or No. 2 market position is also driven by
another factor----our continuing everyday effort to become more and more
productive and efficient to meet our customer needs and to drive our cost
down. We must make the best product in the most productive way. Interpreter:GE确实是个全球性的公司 。在市场评估中,它是世界前10名大公司之一 。它在全世界范围内进行活动 。特别复杂的是,它不是单一产品公司 。
我们要经营13种业务,从飞机发动机 、涡轮发电机、塑料、一直到各种器械。作为一个目标,我们要求我们每一种业务在美国数一数二 。能否做到这一点将决定我们是否能长期存在下去,因为进入美国市场的竞争者越来越多了 。另外还有一个因素驱使我们去取得和保持在市场上数一数二的地位,那就是我们每天都在不断设法提高生产能力和效率,以满足客户的需要和降低成本。我们必须以最高的生产率生产出最优秀的产品 。
Reporter:是的,我明白 。不过我得说,这是个很大的挑战 。你们怎样做到这一点昵? Interpreter: Y es, I understand. But I must say it is quite a bit of challenge. How are you going to achieve this?
Melntyre: Two answers come to mind. One is that we must listen to our customers. Listen, listen, listen, and then act. Listening and understanding and then performing
are not easy. A second answer is people. Listen to our people. This includes:
opening communications. This means to continue to share with our employees
the strategies and problems of our businesses to get their full participation in
helping develop solutions. Offering challenges and freedoms to do their jobs
without a lot of over management. Cutting layers of management. Layers of
management add cost and hinder communications from top to bottom. For
example, if you have a department with three managers reporting to a General
Manager, we may cut this layer.
Interpreter:回答这个问题,我想到两点:一个是我们必须倾听客户的意见 。倾听 、倾听、倾听,然后行动。听取意见,理解意见,然后采取行动,这并不是一件容易的事。第二个是人的因素。倾听自己职工的意见,其中包括:
广开言路,也就是说,把各公司的战略和所存在的问题告诉自己的职工,让他们充分参与,帮助找出解决问题的办法,在他们的工作上提供各种挑战与自由,管理部门不过多地干预,让他们完成本职工作;减少管理的层次 。管理上的层次增加成本,有碍于上下情况的沟通 。比如说,有个部门,向一个总经理汇报的有3个经理,我们就可能减少这一层。Reporter:听取客户的意见,听取职工的意见,可能这就是成功之道吧?
Interpreter: Listen to the customers and listen to the employees. These could be the keys
to success, am I right?
Reporter:GE是什么时候重返中国的?你们过去曾经在中国设过机构,对吗? Interpreter: When did GE re-enter China? Y ou had been in China before, hadn't you? McIntyre: Y es. In 1979, GE re-established its business contact with China through the
opening of representative office in Beijing with additional expansion being
Reporter:外国到中国来投资的人感到最难解决的问题之一是怎样使外汇收支平衡 。你们解决这个问题有几个办法,如反向贸易、出口等。我对控股公司的想法特别感兴趣 。
Interpreter: One of the most difficult problems for foreign investors in China is balancing
foreign exchange. GE deals with this issue in a number of ways, counter-trade,
exports, etc. I am particularly interested in the holding company idea. Mclntyre: To begin with, we feel strongly that the problem of balancing foreign exchange
for foreign investors is an issue that needs to be addressed prior to signing an
investment contract. One way to explore this is to see if there is a market for
exports. There may also be other products made in China that can be exported
to earn foreign exchanges.
Reporter:麦金泰先生,谢谢您今天来参加我们的节目 。我们祝您今后生意更兴隆。Interpreter: Mr. Mclntyre, thank you for joining us today. We wish you every success in
Melntyre: Madam Zhang, thank you for inviting me. I hope this helps the English study
of your audience as well as improves understanding of GE's business ideas. Interpreter:张女士,谢谢您对我的邀请 。我希望这个节目有助于您的听众学习英语,也进一步了解我们的经营思想。
Interpreting and Assessment
Good Morning, Ladies and Gentlemen,
今天我来谈谈如何在工作中利用好你的五种资源 。每个雇员都有五种可以利用的权力资源 。估量自己潜在的权力资源并善用之。
Today, I'm going to talk about how to use the five sources of your power at work. Every employee has five sources of power to draw from. Assess your potential power sources and use them to your advantage.
1.个人权力:就是你的魅力 、你实现你的信念的激情、你与他人沟通和给人以激励的能力,以及你的领导才能 。
1. Personal power is all about your charisma, your passion to achieve the strength of your convictions, your ability to communicate and inspire, and your leadership skills.
2.人际关系权力:来自你在工作中所建立 、培养和保持的关系网和朋友圈;来自公司内其他部门的同事一使你及时了解他们部门的情况来自公司主管——将特殊项目交由你负责,来自公司内其他人等 。
2. Relationship power derives from the network of contacts and friends that you make, develop, and maintain at work; from coworkers who keep you up to date with the goings-on in their part of the organization, to executives who seek you out for special projects; and everyone in between.
3.职位权力:直接与你在公司组织结构中的地位有关 。公司业主 、总裁和首席执行官有很大的职位权力,而接待员 、办事员或勤杂人员一般没有什么职位权力。
3. Position power is directly related to where you reside on your company's organizational chart. Owners, presidents, and CEOs have plenty of position power, while receptionists, clerks, and laborers typically have little or none.
4.知识权力:是你对你的具体工作 、你所在部门 、机构的某种特殊专长或知识。
4. Knowledge power is based on the special expertise and knowledge that you have of your lob,
your departments, or your organization.
5. Task power is inherent in the jobs you are assigned at work. Some work is by nature more important to the healthy development of the organization than others. For example, salespeople, whose job is to bring in money by selling products or services, usually have high task power.
Y ou can leverage any source of power you have to build your base of power in another source. Sentence Interpreting
1. Would you comment on the possibility of China's joining of G-8?
2. How do you view the prospects of making long-term investment in China's central and western regions?
3. What in your view would be the kind of new international configuration of power that should be established?
4. My question is, do you believe that Sino-US relations are brought to the crossroads full of risky uncertainties?
5. Could you elaborate on your government policy as regards environmental protection?
B: Please take a seat. My name is John Giles. I'm the human resource manager.
B: How do you do? My name is Chen Gang. Thank you for agreeing to see me.
B: Right then. Could I start by asking when you graduated from university?
B: I'm a senior student now. I will be graduating from the university in June.
B: I see. And what's your major?
B: I'm in the Computer Science Department, majoring in Software Engineering.
B: So how did you hear about us?
B: I heard about your company in my first year at university, and I've been hoping to join you ever since.
B: That's very interesting. And what sort of job did you have in mind? What do you have to offer us?
B: I can do programming or sales promotion. I won a prize for some software I developed, and I have a lot of experience of sales during my time at university.
B: I'm afraid we don't have any vacancies in sales or in programming. However, we are looking for people for customer support. How would you feel about that?
A:没问题 。我擅长与人沟通 。那我什么时候上班呢?
B: No problem. I'm a good communicator. When would it be possible for me to start?
You are going to hear a short passage about advertising. Listen to the passage carefully and note down what you hear. Pay attention to the structure of your notes. Then interpret your notes in the target language.
Advertising reaches people through various forms of mass media. These media include newspapers, magazines, television, radio and posters and hoardings. Advertisers buy space in newspaper and magazines to publish their advertisements. They buy time on television and radio to broadcast their commercials.
One of the many advantages of newspapers is that most adults read a daily newspaper, and many of them specifically check the advertisements for information about products, services, or special sales. Magazines are usually read in a leisurely manner and are often kept for weeks or months before being discarded. One of the main advantages of television to advertisers is that it brings sight, sound and action directly to consumers in their homes. An advantage of advertising on radio is that people can listen to programs while doing other things, like driving their cars or working at home.
II. Phrase Interpreting
Ask the students to interpret the following words and phrases into Chinese or English
respectively with the help of the language bank in the Student's Book.
7. Philips 8. Olympus 9. Marlboro
7.飞利浦 8.奥林巴斯 9.万宝路
7.电子广告 8.户外广告 9.商业广告
1. consumer advertising
2. business advertising
3. local advertising
4. national advertising
5. global advertising
6. print advertising
7. electronic advertising 8. out-of-home advertising 9. commercial advertising
10. Internet advertising
III. Sentence Interpreting
Put the students into pairs and ask them to do the activity. Have one student read the following sentences and the other interpret them one by one. When the students have finished, ask them to compare their sentences with the reference.
1. Along with China's entry into the WTO and more businesses going international, English advertisement has gradually become a major tool for enterprises to promote exportations and to develop foreign markets.
2. Advertising can incorporate controversial political tones, social tones, partial nudity, etc. to capture the attention of consumers and entice them to make a purchase.
3. V acuum cleaner of this brand is competitive in the international market and it is the best- selling product of the same kind.
4. The computer we produced is characterized by its high quality, compact size, energy saving qualities and is also easy to operate.
5. With the rapid development of world economy, newspapers, magazines and television companies are dependent on advertising for a large part of their income.
3.互动电视提供了崭新的视听空间,集娱乐 、购物 、营销和广告于一体。
1. If the advertisers simply translate the successful ads at home into English, it is quite likely that they will not succeed.
2. As one of the most important auto shows in China, China Auto 2006 will be held in June at the China International Exhibition Center, Beijing
3. Interactive TV moves television into an entirely new medium combining entertainment, shopping, marketing and advertising.
4. Advertising on British television is subject to strict regulations.
5. As our product has all the features you need and is 20% cheaper than that of Japanese product, I strongly recommend it to you.
All ads want you to like the product. Even very informative ads can be delivered in such a way as to have human appeal and interest. For instance, a print ad for a luxury car, if it shows two ear engines side by side, a full cocktail glass on each, one vibrating and one still, then your
attention is immediately captured. The copy or the wording, then explains that this is the way the smoothness of a BMW engine is tested before it leaves the factory. The ad is informative, technical and yet has a human touch. Also clients and agencies will try to develop a personality for the brand of their products so that the customer will come to like the personality and feel it's a friend and therefore become a loyal purchaser of that brand only.
Well, let me give you an example. Y ou know how fond the British are of animals, especially dogs and cats, well, Andrex is a well-known brand of toilet paper and it always uses a golden-colored puppy in its ads. Usually a little scene is shown. It could be that the puppy is playing with the toilet roll in the upstairs bathroom, and wraps himself up in it and runs downstairs, unrolling the paper behind him right through the kitchen and into the garden.
The setting is always a clean and bright house, the puppy is sweet and soft and his mischievousness endears him immediately to all the viewers. We enjoy watching the story and the puppy, and the message comes across that this product is strong, long and soft. We start to associate the puppy ads with the name Andrex.
所有的广告都希望你喜欢它的产品。即使是信息性很强的广告,也可以做得很有人情味 、富有情趣 。比方说,有个豪华小汽车的图片广告,上面两个汽车发动机并列,每个发动机上
摆着一满杯鸡尾酒,一个酒杯摇摇晃晃,另一个酒杯纹丝不动 。这就立刻引起你的注意 。于是广告文字就告诉你,宝马牌的发动机出厂前就是用这种办法来检验它的平稳性能的。这是一份属于信息性和技术性的广告,但却有人情味 。此外,客户和广告公司还想方设法使产品的牌子带有一种个性,使消费者对这种个性产生好感,感到亲切,从而变成只买这个牌子的忠实买主。
我来给您举个例子吧。您知道,英国人很喜爱动物,特别是狗和猫。Andrex是一种名牌卫生纸 。它总是用一只金色的小狗做广告,往往还给你来个小小的表演 。比如说,那只小狗在楼上浴室里玩卫生纸卷,把自己给缠住了,它往楼下跑,纸卷打开了,拖在它的后边,它经过厨房,一直跑到花园里 。背景是一套整洁明亮的房子 。小狗柔顺可爱,它这些小淘气动作立刻受到了广大观众的喜爱。我们喜欢观看这段情节和小狗,同时也得到了这样一个信息:这种纸质地坚韧,又长又软。于是我们便开始把Andrex这个牌子和小狗广告联系了起来 。
IV. Coordinating--Field Interpreting
Zhang:现在我们来谈谈广告 。我们每天都看到广告,可是我们当中没几个人了解广告是怎么制作的 。
Interpreter: Now let's talk about advertising, for it's something we all encounter daily, but
few of us know much about how it is put together.
Pamela: OK, where shall we start?
Interpreter: Y ou are an account director. Why don't you explain what that actually means?
Pamela: An agency is divided into three main sections: One is the media department,
which advises and plans which newspapers, magazines or television stations
a client should use and also buys the space or TV time for the client. The
creative department: This is possibly the most important section of the agency,
I suppose, as here you would find the copywriters and artists who actually
create the ads. And then there is the account service department, which is
where I fit in.
Interpreter:一个广告公司分为3个部门 。第一个是宣传媒介部 。它负责向客户建议在哪家报刊、杂志或者电视台刊登广告,做出计划,并且代客户购买报刊版面或电视播放时间 。第二个是创意部。我想这可能是广告社里最重要的部门 。在这里,你可以见到实际创造广告的撰稿人员和美术家 。还有就是适合我本人工作的account服务部。
Interpreter: Does that mean you handle the finances?
Pamela: No, no! Not at all. "Account" in this context simply means client. So an account director is responsible for all the business with possible 2, 3 or 4 clients,
depending on how big the clients are.
Interpreter:不,不是那样。“account”这个词在这里是客户的意思 。客户业务经理负责两三个或者四个客户,数目可根据客户大小而定 。
Interpreter: So the account service people are the direct contact between the agency and the client?
Pamela: Exactly. My job is to ensure that the work being produced is giving the right
message to the right people, and that it is within budget. When we are starting
a new advertising campaign--and by campaign, I mean a series of adverts, it
is my responsibility to get as much information from the client as possible
and then to convey this to the creative department in the form of a creative
Interpreter:对。正是这样 。我的工作是保证所做的广告针对性很强,把恰当的信息传达给恰当的对象,开支则要在允许的范围内 。要开始新的广告计划的时候,所谓广告计划就是一整套的广告宣传,我的任务就是向客户尽可能多地了解情况,然后通过创意小结的形式把这些情况转达给创意部门 。
Interpreter: How can the client help you to achieve this?
Pamela: Well, the client wants to, of course, get the best work from his agency in terms
of ads that are effective, meet the marketing strategy, full of impact, and
increase the market share of the product. But to enable us to achieve this, the
client should have done some thorough research before he briefs us. We will
need to know not just all about the product, but what the advertising is
supposed to achieve, who exactly the product is aimed at, so that we know which
part of the general public we are talking to--is it teenagers, housewives aged
between 25 to 35, or professional women over 30, etc.? Also we must know what
the client wants to spend on the commercial, because this will determine whether
we use TV or print, black and white or color, etc.
Interpreter:客户自然要求广告社为他做出最好的广告,既要宣传得力,符合他开拓市场的战略要求,又要富于感染力,有助于增加他的产品的市场份额。要使我们达到这些要求,他在向我们介绍情况之前,得先做些深入调查 。我们不仅需要了解有关产品的各种情况,还要知道做广告想收到什么效果,产品销售对象是些什么人,这样我们才能知道要针对哪一部分人做广告,是13岁到19岁的少男少女,25岁到35岁的家庭主妇,还是30岁以上的职业妇女?究竟是哪些人?我们还需要知道客户愿意在这份商业广告上花多少钱,因为这将决定我们是采用电视还是图片做广告,是黑白两色还是彩色等等 。
Interpreter: So there is a lot of work to be done before you can even start to write or design
Pamela: Y es, once you know what you want to achieve, who your ad is talking to, how
much you can spend and the kind of advertising campaign you are going to
run, then you can recommend a media plan to the client.
Interpreter:是的 。在知道广告的目的要求、宣传对象、可以花多少钱 、拟采取的广告计划的类别以后,我们就向客户推荐一个传播计划。
Zhang:广告计划都有哪些类别?每个广告计划都是为了推销一种产品吗? Interpreter: What different kinds of campaigns are there? The object of every campaign is
to sell lust one product, isn't it?
Pamela: Not always. Sometimes a company will wish to build its corporate image--
particularly a service company like a bank. They may feel that people are not
aware of their company enough, or do not have a strong idea of what sort of
company it is.
Interpreter:并不总是这样 。有时候公司希望树立自己的企业形象 。特别是像银行这样的服务性公司 。他们可能觉得人们对他们公司注意得不够,或者对他们是个什么样的公司印象不
zhang:看来这个广告计划做得很成功 。我总认为做广告关键的一点是要动之以情。Interpreter: So it's been a successful campaign, I've always understood that one of the
key factors in making an ad is to appeal to people's emotions.
Pamela: Y es.
I. Interpreting and Assessment
We are a reputed engineering company in India having spare capacity for manufacture of high precision components & assemblies for engineering and electronic industries. We can provide long-term competitive and reliable source.
我们是印度一家驰名的工程公司,具有为工程和电子工业制造高密度部件与配件的足够能力 。我们能够提供适应长期竞争的可靠资源 。
Our facilities include computer aided engineering and manufacturing, CNC technology, efficient processing centers, etc., including gold plating. We have adequate facility for research and development and a team of experienced engineers and technicians. Presently we are manufacturing clock work mechanisms for defense applications and communication electronic components.
我们的能力包括:电脑辅助工程与制造、CNC技术 、高效率的加工中心及镀金等 。我们具有足够的研究与开发能力,拥有一支富有经验的工程技术人员队伍。目前我们正在制造用于防卫设施和通讯电子部件的仪表工作装置。我们乐意考虑对于有关部件来源,建立长期战略同盟 、技术合作或稳定的购回协议等事宜 。来函请寄:国际业务部执行主任巴曼先生,传真:11 12 133 1234。
We are open to discussion for sourcing of components, long-term strategic alliance, and technical collaboration or firm buy-back arrangement. My address is: Mr. Barman, CHIEF EXECUTIVE of International Operations Department, Fax No. 11 12 133 1234.
1. Make yourself heard.
2. Start ahead.
3. A diamond lasts forever.
4. Let us make things better.
5. To me, the past is black and white, but the future is always color.
与印刷和广播广告费用相比,网络广告费用仅仅是一小部分 。虽然网络广告尚处在初期,但是它的收益正日益快速增长。网络的定向和跟踪能力有可能使它成为广告主的最佳广告媒体 。
可跟踪性 。商家可以跟踪用户对其品牌的反应,并了解现有顾客和潜在顾客的兴趣 。例如,汽车制造商可以跟踪用户进入网站,判断是否有越来越多的用户对某款车型的安全信息及其附加性能等感兴趣 。广告主也可以通过广告点击次数来准确评估人们对广告的反应。传统的电视 、印刷和公告牌广告很难做到这一点 。
可投递性和灵活性 。网络广告可以全年全天24小时实时传送,并且广告活动可以随时发起、更新或取消 。广告主可以每天跟踪广告进程,当注意到广告在第一周里反应寥寥无几时,第二周即可将该广告换掉 。这与印刷广告有很大的不同,通常印刷广告要等到新版发行物出版后才能更换,而在电视上频繁更换广告的成本则高得令人生畏 。
交互性 。广告主的目的是想通过一个品牌或—种商品来吸引潜在的顾客。这可以有效地在网上实现。在网上,消费者可以与商品互动,对其测试,如果愿意还可以直接购买。例如,一则软件广告可以直接将用户带到演示场所,用户可以下载并进行测试 。如果用户喜欢该软件,便可以当场买下。没有其他媒体能够提供如此直接、方便的接触。
Though online advertising spending is a mere fraction of what is spent on print and broadcast ads, its revenue is increasing significantly for a medium still in its infancy. As mentioned, the Web's targeting and tracking capabilities have the potential to make it one of the most responsive media available to advertisers.
Targetability. Web advertisers have an entirely new range of targeting capabilities. They can focus on users from specific companies, geographical regions and nations, as well as by time of day, computer platform, and browser. In the near future, advertisers will be able to target much of their Web advertising based on users' preferences—something other advertising vehicles can't do.
Tracking. Marketers can track how users interact with their brands and learn what is of interest to their current and prospective customers. For example, a car manufacturer can track how a user progresses through its site to determine whether more users are interested in the safety information or the "extras" that come with a particular model. Advertisers can also precisely measure the response to an advertisement through the number of times an ad is clicked on, which is difficult to do with traditional television, printing and boards.
Deliverability and flexibility. An online ad is delivered in real time 24 hours a day, 7 days a week, 365 days a year. Furthermore, an ad campaign can be launched, updated, or canceled immediately. An advertiser can follow a campaign's progress daily notice that a campaign is generating very little response in the first week, and replaced by week two, a big difference from print, where an ad cannot be changed until a new edition of the publication is published; and on TV, the costs of making frequent changes are prohibitive.
Interactivity. An advertiser's goal is to engage the prospect with a brand or product. This can be done more effectively on the Web, where a consumer can interact with the product, test the product, and, if she or he chooses to, buy the product. For example, an advertisement for software can take a user directly to the location where a demo can be downloaded and tested. If the consumer likes the software he or she can purchase it right then and there. No other medium offers such immediate and easy accessibility.
Listen to a short passage "Shopping for Clothes" carefully and note down what you hear. Try to use some symbols and abbreviations when you are taking notes. Then interpret your notes in the
Shopping for Clothes
Shopping for clothes is not the same experience for a man as it is for a woman. A man goes shopping because he needs something. His purpose is settled and decided in advance. He knows what he wants, and his objective is to find it and buy it; the price is a secondary consideration. All men simply walk into a shop and ask the assistant for what they want. If the shop has it in stock, the salesman promptly produces it, and the business of trying it on proceeds at once. All being well, the deal can be and often is completed in less than five minutes, with hardly any chat and to everyone's satisfaction. For a man, slight problems may begin when the shop does not have what he wants, or does not have exactly what he wants.
Now how does a woman go about buying clothes? In almost every respect she does so in the opposite way. Her shopping is not often based on needs. She has never fully made up her mind what she wants, and she is only "having a look round". She is always open to persuasion; indeed she sets great store by what the saleswoman tells her, even by what companions tell her. She will try on any number of things. Uppermost in her mind is the thought of finding something that everyone thinks suits her. Contrary to a lot of jokes, most women have an excellent sense of value when they buy clothes. They are always on the lookout for the unexpected bargain. Faced with a roomful of dresses, a woman may easily spend an hour going from one rail to another, to and fro, often retracing her steps before selecting the dresses she wants to try on. It is a laborious process, but apparently an enjoyable one. Most dress shops provide chairs for the waiting husbands.
II. Phrase Interpreting
3. vertical axis
5. in summary
7. furthermore 8. to run out of time 9. in a word
10. in addition
7.此外 8.没时间 9.总而言之
7.制造业 8.服务业 9.运作
1. commodity features
5. quality control
7. manufacturing industry 8. service industry
9. operation 10. degree of customer satisfaction
III. Sentence Interpreting
1. Please proceed with your presentation.
2. This morning I'm going to describe sales forecasts for the European computer market over the
next five years.
3. Good afternoon, everyone. This afternoon I'd like to describe briefly the advantages of using the TEC-NET communication service.
4. In summary, ladies and gentlemen, as well as providing extensive after-sales service, Minimax will be happy to custom-design our product to meet the needs of your company.
5. At the end of the presentation there will be time for any questions you have.
1. I would like to present our comments in the following order.
2. First of all, I will outline the characteristics of our product.
3. If you are interested, I will prepare a list of them.
4. By the way, before finishing this subject, I would like to add a few comments.
5. To finish my presentation, our company will be very happy to receive your order at any time.
Thank you for that kind introduction, Mr. Chairman. I'm very pleased to be able to talk to you today about changes in the four sales areas and how your company can benefit from these changes. If you have any questions during my talk, please stop me and ask.
The main thing I want to say is that all companies must be ready for continuous change, and prepared to meet those changes.
If you look at the screen, you can see the changes in our sales composition over the last ten years. The left side shows the four major sales areas: industrial machinery, robots, computers and, at the bottom home appliances. As you can see on the graph, the percentage of sales in two areas, namely, industrial machinery and home appliances, has decreased since 2003.
For example, if you look on the right, you can see industrial machinery sales have decreased from 39 to 29 percent and home appliances have declined from 42 to 28 percent. On the other hand, sales of robots and computers have increased. The rise in robot sales has been especially sharp. Here is 2003:4 percent; 2004:9 percent; 2005:16 percent.
我今天主要谈的是所有的公司都将面对持续的变化并要为这些变化做好准备。请看屏幕,你们会发现我们过去十年销售结构的变化 。左边显示的是四个主要销售领域:工业机械 、机器人、计算机以及末尾的家用电器 。正如您在表格上所看到的,工业机械和家用电器这两个领域的销售百分比从2003年开始下降 。
比如说,请看右边,工业机械的销售额从39%下降到29%,家用电器从42%下降到28%。而另一方面,机器人和电脑的销售额却上升了,机器人销售额的上升尤其明显,2003年是4%;2004年9%, 2005年16% 。
IV. Coordinating--Field Interpreting
Question 1:您似乎完全忽视了高层管理职位被男性垄断这一问题 。难道您不觉得您的结果完全是基于在美国公司的高层职位几乎没有女性这一事实吗?
Interpreter: Y ou seem to have completely ignored the question of male domination of top
management posts. Don't you think your results are almost entirely due to the
fact that there are practically no women in senior positions in American
Answer: I think that's a very interesting point. I'm afraid I didn't have time to address
the question of gender itself, because I was mainly concentrating on the
question of management style. However, I feel sure that this aspect would be
worth discussing at length on another occasion.
Interpreter:我认为您的问题很有意思。恐怕我没时间来回答关于性别的问题,因为我今天主要是讲管理方式的问题,我肯定这方面的问题将值得在另外的场合进一步讨论 。Question 2:史密斯先生,假如您不介意的话,能否告诉我们,被调查者是如何评定那些诸如“个人主义”这样非常难的概念的?
Interpreter: Mr. Smith, if you don't mind me asking, could you tell us how the respondents
assessed difficult concepts such as individualism?
Answer: Of course, I suppose you're referring to the second survey I mentioned? Well,
I'll just check if I may ... yes ... as I thought, we used the Belbin personality
test in order to position respondents. I think that you'll find that this is a fairly
standard psychological test for such management surveys. Are there any more
questions you would like to ask about the trial?
Interpreter:当然,我想您是在说我提到的第二个观测吗?哦,我查一下……我想我们用的是Belbin个性测试方法来定位我们的被调查者的 。我认为你会发现对于这种管理调查来说它是一个相当标准的心理测试系统 。还有别的有关实验方面的问题吗?
Question 3:史密斯先生,我想问一下你们的观察是如何建立的?是否采用监控小组的形式? Interpreter: Mr. Smith, could I ask you how the surveys were set up? Y ou know, did they
use a control group?
Answer: I'm afraid that's really outside my field. I myself was not involved in carrying
out the surveys. However, I can give you the references afterwards, if they
would be helpful.
Interpreter:恐怕这不是我研究的领域 。我本人并没有参加这些观测。可是我等会儿会给你一些参考资料,假如它们对您有帮助的话 。
下午好,感谢光临 。今天下午我想谈谈质量监控在服务业的重要性 。
Good afternoon. Thank you for coming. This afternoon I‟d like to talk about why I believe quality control is important in the service industry.
质量控制在传统上一直被用于制造业,而且使产量和利润都有所提高 。然而在我们称为的服务行业中却没有被广泛使用 。我今天的主要论点就是质量监控在服务行业也将产生良好的效果并有助于提高顾客满意度 。
Quality control has traditionally been used in manufacturing, and has greatly improved productivity and profitability. It has not, however, been used vastly in the so-called service industries. My main point is that quality control can also be effective in these industries and will result in greatly improved customer satisfaction.
In the first part of my presentation, I'll talk a little bit about the history of quality control, then I'll go on to describe what quality control is and how it works. Finally, I'll show you how it can be applied to any business, whether manufacturing or service-related. At the end of the presentation I'll be happy to answer any questions.
A. Sentence Interpreting
1. We're very honored to have the opportunity of making this presentation to you.。